The Hub

Client

KNREC - Egypt

Location

New Cairo

Area

142,000 m²

Duration

2008

COLLABORATORS:

Project brief

At the heart of New Cairo City, positioned at the extreme northern tip of the city center and facing the New AUC campus, lies one of the primary civic projects. This mixed-use complex comprises five key buildings:

1. Hotel Building.
2. Residential Hotel Apartments.
3. Meeting and Administration.
4. Health Center.
5. Commercial and Entertainment.

The master plan reveals that the project possesses an introverted character, with most of the buildings primarily overlooking the central plaza. The infusion of variety and entertainment is achieved through different levels of the plaza, alongside the harmonious interaction between indoor and outdoor spaces, which is evident in the architectural design of the buildings.

Phase

CD & SD

Scale

Neighbourhood

Discipline

Architecture, Urban Design & Landscape

Screenshot 2024-03-26 at 16.48.10
main entrance (commercial) copy
Plaza 2