Toyota Showroom 

Client

Toyota Egypt

Location

Al Abbasiya

Area

Varies

Duration

2014

COLLABORATORS:

Project brief

IDG was tasked with renovating the interior of the TOYOTA Al-Abbasiya showroom to align it with the latest TOYOTA corporate identity and interior branding standards for Middle Eastern and African agents. Our mission was to elevate the showroom’s performance and appearance to align with TOYOTA’s values for car exhibitions. Additionally, TOYOTA EGYPT requested a facade renovation to harmonize with the new interior design.

Phase

CD

Scale

Interior

Discipline

Interior Design

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